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Travel Website Templates - How To Build A Great Traveling Site


Want to build a website for travel? Here is a step-by-step guide to help you make a travel website where you can start writing about your trips and make money at the same time.

A good way to travel hack is through a travel website. You will inevitably form connections with people from all over the world, both inside and beyond the travel business.

Owning a travel website is similar to keeping a journal. You can document your life's experiences for the world to see.

The majority of this is already done on social media with our friends, so why not include it on a website, with just some free travel website templatesand earn some money in the process?

The 5 Stages To Building A Travel Website

Depending on the business and its model, the various components needed for a travel company website may vary.

For example, a small travel blogger might focus on travel and pictures of their own trips, while a large tourism conglomerate might put more emphasis on the online store and booking features of the site, similar to what a travel agent would do.

As a result, before you start, it's crucial to ask yourself the following questions:

  • Who is my target audience?
  • What does the website aim to achieve?
  • What parts, attributes, and characteristics are you looking for?
  • What are you attempting to convey or offer?

You can save time and make sure that your site is tailored to your target audience by making a list of your objectives and criteria.

After finishing this brainstorming, you are prepared to begin working.

Various Forms Of Travel Websites

1,2 million people were employed by travel agencies worldwide in the pandemic 2020 year.

The situation opened up new horizons for the travel sector, which was compelled to adapt.

Many business owners are thinking about how to start an online travel site and turn it into a sales channel so they can get a bigger share of the market.

Generally speaking, a travel website is all about booking options and comparing trip prices.

It also has articles, guides, pictures, and virtual tours that users can use to learn and have fun.

You could be wondering how to find a special market niche for your online travel agency website, where to begin, and what features to utilize to advance.

Let's start by talking about the most common categories of travel websites.

The modern online travel industry offers a variety of services designed to assist travelers at every stage of their journey, from finding a place to stay to arranging an exotic sightseeing tour with a travel planner to schedule your activities.

Each travel website is committed to a certain goal depending on the requirements of people getting ready for a trip or once they arrive.


The journey starts when a person decides where they want to go and looks for the easiest method to get there.

Transportation search engines are tools that let every traveler figure out the best way to get from one place to another based on price, connecting flights, and other types of connections.

Bernhard Tschirner and Dr. Michael Cameron, two ex-Microsoft software engineers, created rome2rio.com in 2011 to fill the need left by the absence of a quick, simple, multi-modal travel search engine with international coverage, and they were successful.

A local tourism website based in Australia is well-known all over the world for its many options for planning long-distance and local trips.

The best feature of travel search tools like Skyscanner, ClearTrip, and Momondo is their thorough fare comparison of thousands of airlines worldwide by date, time, price, and class.

It would be a good idea to create a tourist website focused on searching for flights because air travel continues to be the most popular form of travel.

View from a airplane window
View from a airplane window


Online travel agencies are aware of the requirement for travelers to locate a quality hotel. Through the hotel booking websites, they connect travelers and hotels.

With the help of these services, you may select the ideal lodging for your preferences, from the most opulent apartments to the most humble and affordable hotel rooms.

When thinking about how to create a travel booking website, Booking.com, which was established in Amsterdam in 1996 and acquired by Booking Holdings in 2005, is a great model to use.

With more than 29 million listings globally, it dominates the market, accounting for 94% of Booking Holdings' overall revenue.

Customers like the company's competitive pricing, special deals, wide geographic reach, and commitment to providing safe lodging for family vacations.

To differentiate yourself from the competition and gain market share, design a fresh method for booking hotels, as Brian Chesky and Nathan Blecharczyk did in 2013.

Through industry disruption, Airbnb gave the hotel sector a new direction with the sharing economy at its center.


Instead of attempting to create a website for a travel agency, it is worth looking for some alternative niches if you want to compete for a spot in the sun.

Food is the one thing that everyone must have.

Websites that facilitate dinner reservations serve as a network connecting diners and restaurants that accept reservations for both tourists and public caterers.

Even if they are on the other side of the globe, tourists can make reservations in advance. Since the lockdown started, some of the locals' favorite dishes can now be delivered at a reasonable discount.

Among online restaurant reservation services, OpenTable may unquestionably be referred to as the monopolist.

Its owners consider it their purpose to make it possible for people to select and reserve the ideal table for any occasion for free.


It takes too long to search for flights, hotels, cruises, and package holidays on separate websites.

Travelers can view and evaluate all available options in one spot thanks to travel metasearch engines.

These search engines gather information from hundreds of other websites and give users the best choices of things to do, places to stay, and ways to get around.


Travelers who wish to broaden their cultural awareness by finding the greatest deal, avoiding the line, and booking a space on a tour are drawn to excursions to historic sites.

Time-constrained travelers can find specific excursions or day trips on tour and activity websites, saving them the exhaustion of conducting a thorough search. Travelers want a wide range of options, from regular sightseeing tours to VIP experiences, and successful business people are motivated by their success to create a niche tour and travel website.

Sites like Bugbog or SellofVacation are great examples of entertainment and travel sites, you can check them just clicking here,

The Features Required To Start A Successful Travel Website

Aimprosoft's mission is to assist companies in being the best today and in the future.

When deciding how to create a travel website, the fundamental feature set we suggest including is summarized below.

Let's look at some strategies for building a successful travel website now and in the future.

Convenient Search Filters

Search is a key factor in decision-making regarding travel. As you add more filtering options to your website, it will be easier and faster for people to find a good alternative.

A user can filter results while choosing a hotel on the Trip website by star rating, price range, booking policy, location, payment method, available amenities, and other criteria.

In order to make online booking enjoyable and humanized, remember to incorporate these requirements while creating a travel site. predictive analysis

A straightforward drop-down box for predictive search appears as soon as a user begins typing the name of a location or airport.

It makes it unnecessary for website users to sift through a never-ending list of pointless options.

They locate the needed item really swiftly. This feature would be adored by mobile users of a travel website.

The default predictive search function on Trivago is a great example of how to make a travel website that is directly focused on the user.

Images That Communicate.

Social media platforms like Instagram and Pinterest that feature a lot of visual content are well-liked for a reason.

People enjoy looking at attractive images. They motivate and help a travel blog deliver a more focused message.

Visual content will get people to visit your travel website if you combine it with interesting language and tempting offers.

High-quality images are obviously a great way for home-sharing services to increase the credibility of their business.

At the same time, the audience is won over by the vivid, interesting, and keyword-rich prose that perfectly complements the layout of your website.

Carefully made content and professional advice will bring in a steady stream of new customers to your online travel agency or booking service.

With a travel booking website, Locke's leadership addressed the root of the problem.

Take a look at how expertly the company combines large, high-quality photographs with engaging content.

Customer Feedback

If travelers are going to sleep on someone else's couch, they should learn as much as they can about their host.

Whether it's a home-sharing business or a travel agency, testimonials usually increase trust.

As you think about how to make a travel website, think about how enthusiastic reviews from happy couchsurfers make other people want to try it out for themselves.

Favorite Things

It's likely that your clients have a list of their favorite hotels or frequent destinations. The favorite list becomes a fundamental tool in this scenario.

Users can save time and avoid having to start their searches from scratch with its assistance.

Any verified airfare, hotel, or vacation package can be located in a flash.


Users want to clearly distinguish between identical packages when comparing them, as well as how such differences affect the cost.

Displaying unclear or out-of-date rates, extra fees, or taxes is a surefire way to turn away potential clients.

When a traveler chooses a vacation package on Travelocity, like a flight + hotel, they can see what services are included in the cost.

Adopting a standard procedure used by a website that offers travel deals is an honest way to turn leads into customers.


Oliver Heckmann, Google's VP of engineering and retail, observes that for contemporary travelers, quick access to information is insufficient.

They require a better, more tailored experience.

According to a 2017 study by Google and Phocuswright, 57% of US visitors agree that online travel agencies should customize the material on their websites based on past customer behavior or individual interests.

Also, 36% of them want brands to use this strategy because they are willing to pay more for a business's services.

For example, Booking.com users get personalized price alerts and discount codes in exchange for their email addresses.


A call-to-action (CTA) is a special button or link that acts as an instruction, urging site users to make a purchase or place an order at the appropriate time.

The most widely used CTAs are Check Availability, Book Now, and Reserve.

The clear call to action (CTA) makes it more likely that a site visitor will become a paying customer.

Expedia has a simple call-to-action button called "Reserve" that can be added to any travel booking website to make it easier for people to book a hotel room.


When online travel businesses solely concentrate on booking services and ignore customers who haven't decided where they're going yet and could use some motivation and inspiration, they make a typical mistake.

An appropriate offer to skeptic users will be made with the use of search query analysis.

You will also know what features should be added to the website if you want to improve it for the new season.

Booking.com analyzes the most popular tourist sites and provides a range of excursions to suit every preference, from the top locations in the UK to the most alluring islands in Australia.

This shows why you should think carefully about putting an add-on or analytical module from a third party on your website.

Grand Canyon In United States
Grand Canyon In United States

Five Effective Business Strategies

We're all in it for the money in business. There are five most common business models in the internet travel industry.

Ads That Are Based On Clicks

This business strategy involves charging advertisers a cost-per-impression or cost-per-click rate.

Let's use Kayak.com as an example to examine how this model functions.

Before making their reservations on other websites, many use this resource to compare various flights, hotels, and vacation packages.

Following their selection of the necessary location, hotels and Kayak present a lengthy list of the most appropriate lodging options.

When a user locates a listing that appeals to him, he clicks "View details" and is taken away from Kayak to the advertiser's page, where he may make a hotel reservation.

At this point, Kayak will receive payment for every click, even if it doesn't result in a reservation.

Transactional Income

When a traveler directly books a hotel or flight on a travel website, the owner receives transaction revenue.

Since the commission on the booking fee is much bigger than the pay-per-click rate, this revenue is preferred.

Users repeat their prior behaviors when they visit TripAdvisor (entering a location, choosing a hotel, etc.).

Below the related search results on the page with the chosen hotel is a subcategory titled "Rooms."

Bookings for these hotels can be made through the TripAdvisor website. TripAdvisor receives transaction revenue if a traveler uses this method to reserve a hotel.

Advertising That Is Displayed

This contemporary phrase suggests showing conventional banner ads. Such commercials are funded by hotels, cruise lines, airlines, and tour companies.

Cost-per-impression, or to be more specific, cost per 1000 impressions, is the price structure used there.

A Model Of Subscription

With a subscription model, customers may only access exclusive offers after subscribing. On Couchsurfing, the only choices available to free users are three.

They can host visitors from other countries, take advantage of free events, and stay with local hosts.

But being a member gives them access to new things, like getting an SMS with their address verified or being able to use the free-ad website or mobile app.


A pioneer in the field Incorporating a business strategy that was previously used by traditional travel firms, Booking.com does so successfully.

The business enters into agreements with the hotels on its list in exchange for commissions that can range from 10% to 30%.

How much of a cut the hotel gets depends on how big it is and where it is on Booking.com's sites.

Dubai city skyview
Dubai city skyview

Examples Of Templates For Tourism Websites


Vacation offers a traveling website templatebuilt using the well-liked Bootstrap Framework.

Vacation is a great site design that will aid you in creating a strong online presence if you are starting a new travel organization.

Vacation rocks it all and then more for your convenience in terms of website design.

The design is also fluid and adaptable, seamlessly integrating with web browsers and instantaneously adjusting to all devices.

You are definitely in capable hands with Vacation.

With Vacation, you get all you need and then some, including video support, a parallax effect, on-scroll content loading, a testimonial slider, and social media links.

To expand your business, develop a travel blog and use strategic content marketing.

Last but not least, the beautiful Vacation design has a Google Maps link and a contact form that works.


Philosophy is a blog template that would look great on a lifestyle, fashion, cuisine, personal, or design site.

The lovely grid layout included in this blog template will make your blog stand out.


Expect big things to occur when you select Travelix as your modern, fashionable, and mobile-ready travel website template.

With just one robust web platform, they assist people in finding flights, vacations, cruises, activities, and even vehicle rentals.

You may use Travelix's many wonderful features to your advantage right away.

Additionally, add your own touches to it to make the online experience more distinctive.

Using Travelix, you can have a big impact on the travel industry while growing your business.

Before they even crack open their wallets, they tell a tale and create an adventure. In this manner, they won't mind going back and will plan another trip soon after returning from the first one.

Let Travelixhandle your expanding travel business's online presence, tourists, and vacationers.


If you provide travel agency services, you can use the outstanding Passport website template to improve your online presence.

It is a potent and simple solution that both amateurs and experts can use to their full advantage.

Also, Passport only uses cutting-edge technologies, so you can be sure that your website will run at a high level.

Furthermore, you are encouraged to make any extra adjustments and enhancements that are required.

After all, you can brand and customize Passport as well, so there's no need to adhere to the default appearance to the letter.

A drop-down menu, a useful contact form, and video support are a few of the highlights.

With Passport, you can make a travel agency website that looks good and is focused on making money right away.


The greatest website template for booking flights is called Flyplane, and it can be used for both business and consumer websites.

You may now go to work on your web platform straight away because of the wonderful customization choices and fantastic functionality.

You can build a website with Flyplane that will move mountains on a solid base. The design is fantastic as is, but if you need to make changes, you can.

Additionally, the design is cross-browser and mobile-ready, ensuring superb performance.

Flyplane includes front and internal page styles, a blog, social media icons, Google Maps, and a useful contact form.

Design Review: Travel Websites

People Also Ask

What Should Be In A Travel Website?

However, the perfect travel website should generally incorporate a combination of the following: great photos for a quick rundown of the region, including highlights of key locations.

Recommendations for hotels with links to booking and hotel websites

What Is The Purpose Of A Travel Website?

A travel website is a website that offers trip costs, travel reviews, or both. Every year, over 1.5 billion individuals plan trips, and 70% of those bookings are made online.

How Do I Create A Tour And Travel Website?

A travel website is a website that offers trip costs, travel reviews, or both. Every year, over 1.5 billion individuals plan trips, and 70% of those bookings are made online.

  • Select a niche.
  • Determine what you are selling.
  • Select a platform.
  • Discover hosting.
  • Produce content.
  • Find Assistance & Scale.
  • Improve and monetize.


You now have a better grasp of the key companies and business models in the internet travel industry.

You have seen our in-depth analysis of the creation of a travel website and received a ballpark figure for the price of a comparable project.

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About The Authors

Steve Martins

Steve Martins- I am a certified graphic designer and I earned my bachelor’s degree in Communication Design. I worked with many brands like Uniqlo and Huawei but also independent smaller Barcelonian brands like Caravelle and Madrid’s Hola Coffee and I have completed over 2000 projects in the last 5 years.

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