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Assess Your Company Using SWOT Analysis Template


Are you looking for a way to set your company out from the rest? A SWOT analysis is a method for identifying your company's strengths, weaknesses, opportunities, and threats in order to establish a strategic strategy. It may appear tough, but it is actually fairly simple.

We'll guide you through how to conduct your own SWOT analysis, with useful examples along the way, whether you're looking for external possibilities or internal strengths. We’ll also look at some examples of SWOT analysis template and what would be good for you or your company/ business.

What Is SWOT Analysis?

Swot analysis example of Starbucks company
Swot analysis example of Starbucks company

For a specific project or your overall business plan, a SWOT analysis can help you discover strengths, weaknesses, opportunities, and threats. It's a tool that can assist your team in making strategic decisions and staying on top of market trends. Each component of the SWOT framework is described below, along with step-by-step directions to assist you in doing your own analysis.

COPYRIGHT_FT: Published on https://free-template.co/swot-analysis-template/ by Steve Martins on 2021-10-17T03:45:05.123Z

You can use a SWOT diagram to consider your own internal strengths and weaknesses. It also aids in the consideration of external opportunities and dangers that may have an impact on your company's performance. The SWOT analysis can also assist you to figure out what sets you apart from your competition.

Although its origins are obscure, SWOT diagrams have been available since the 1960s and are still widely utilized in enterprises today. Companies can easily do a SWOT analysis by using this grid.

SWOT can be used to evaluate your existing situation, but it doesn't offer practical results; rather, it helps you understand where you are now and how to start moving your firm ahead.

Further planning and development should always follow a suitable SWOT analysis template, such as this one.

What Does SWOT Stand For?

SWOT letter abbreviations and meanings
SWOT letter abbreviations and meanings

SWOT stands for strengths, weaknesses, opportunities, and threats, to put it simply. In order to correctly plan for organizational growth, each of these elements must be examined. This is when the research comes into play.

This framework can provide you with a clearer sense of where you are and what you need to do to go forward. Consider each of these terms in more detail to see how they can aid in pinpointing problem areas.


What you succeed in is referred to as your strengths. What can no one else do as well as you? What have others lauded about your performance?

While thinking about how well you've done in previous situations and what tasks were within your capabilities, focus on moments when you exceeded expectations or accomplished amazing achievements in order to find out your Strengths. A SWOT analysis can be carried out during the recruitment process to assist uncover candidates' strengths and directly compare them.


Following that, you identify the areas that want improvement. Consider things you find tough to accomplish, occasions you've battled to meet expectations, and areas in which you lack confidence. Take a look at your Strengths list and consider the inverse.

Weaknesses should always be areas over which you have control and which you can work to improve. You might utilize a SWOT analysis to help you examine your brand and discover why your clients selected your competitors over you, or if there are any services you don't already offer. As a starting point, consider this SWOT analysis example.


Now for the "O" in our SWOT analysis — Opportunities are areas in which your firm may capitalize. Is there an unserved or underserved market into which you could expand while conducting a SWOT analysis for internal company analysis? Are you getting the most out of your media coverage? Could you modify or create a product to better serve a larger audience?

Look back over your Strengths and Shortcomings lists and put any weaknesses that could be changed into a strength as an opportunity within Opportunities.


Last but not least, threats are impending dangers that you need to be on the lookout for. Threats to your business include new competitors, shifts in the market, and other factors. Even if you don't have control over your threats, you should be aware of them so you can make plans for the worst-case scenario.

How Do I Write A Swot Analysis?

  • Decide what you want to achieve. Place the most important project or plan to assess at the top of the page.
  • Make a grid of some sort. A large square should be drawn, followed by four smaller squares being divided.
  • Each box should be labeled. Write the words "Strengths," "Weaknesses," "Opportunities," and "Threats" in the top-left, top-right, bottom-left, and bottom-right boxes, respectively. Because these are titles, they need to be set apart from the rest of the text. SmartDraw has a number of SWOT diagram templates to make the creation process as quick and simple as possible.
  • Make a list of your strengths and flaws. Fill in the relevant boxes with project-related factors. A SWOT analysis' components might be qualitative and anecdotal, as well as quantitative and factual. In most cases, factors are stated in bullet form.
  • Make a decision. Examine the completed SWOT diagram. Make a note of whether the positive consequences outweigh the unfavorable ones. If they do, it might be a good idea to go ahead and accomplish the goal. If they don't, changes may need to be made, or the idea may need to be scrapped entirely.

Is There A SWOT Template In Word?

Example of SWOT Template in Word
Example of SWOT Template in Word

Using a SWOT analysis can help you identify your company's strengths, weaknesses, opportunities, and threats for long-term planning and decision-making. Despite the fact that Microsoft Word is not generally a diagramming tool, it may be used to construct SWOT diagrams. Because they are text-based charts, creating a SWOT analysis template in Word is simple.

The use of Word for SWOT analysis has a number of advantages and cons. Text boxes can be edited, their fill and line colors may be changed, and bullet points can be simply added. Lucidchart, on the other hand, is created exclusively for diagrams. Rather than creating a static chart in Microsoft Word, Lucidchart allows you to create a single version that integrates real-time input.

How To Do A SWOT Analysis Diagram In Word 

  • Begin by opening a fresh Word document.
  • Insert a text box by going to the Insert tab and selecting the text box option.
  • Select Draw Text Box.
  • Hold Shift and drag your mouse to construct a square to make a quadrant.
  • Format the color by right-clicking the text area.
  • To add more text boxes, use Ctrl (Cmd) + C to copy the existing text box. Then, while holding Shift, select two boxes and go to Format > Align > Align Top.
  • Repeat the previous process four times more to make a total of four boxes. Use the alignment tools in the Drawing Tools menu to format your design into a two by two diagram. For an eye-catching effect, use contrasting but complementary colors for your boxes. Colors can be selected from pre-built themes in Word, which display instantly when you right-click a shape.
  • Begin typing in each box to build your inventory. Highlight your content and select the Bullet Points format from the Home panel to add bullet points.
  • Begin entering in the corresponding text box to add titles to your quadrant. The top row in this example has titles along the top, and the bottom row has them along the bottom. To change the appearance of your diagram, highlight and select text alignment choices from the Home tab.

Your SWOT analysis template in Word can now be printed or shared!

What Are The 3 C's In Swot Analysis?

  • Customers— Who is the most devoted to this company, and what is most important to them? What customers are we forgetting about? (new markets).
  • Costs— Don't get hooked up on Sunk Costs; instead, focus on Fixed and Variable Costs. Keep in mind the Relevant Costs for the decision you're making.
  • Competition— Who's going to eat our lunch? Who knows who might take a bite out of our company in the future? What will our competitors say if we make a move?

Free SWOT Analysis Templates

SWOT Analysis Templates For Excel

Sample of a Basic SWOT Matrix Template
Sample of a Basic SWOT Matrix Template
  • Basic SWOT Matrix Excel Template

The basic 2x2 structure of this SWOT matrix template makes your analysis easy to read. Each item in your SWOT categories is given a score based on how important you believe it is. It's critical to know how your findings stack up against each other and what areas need the greatest attention. Use extra Excel worksheets for supporting data or other analysis because this is an Excel template. Excel combines the ease of a SWOT matrix with the power of the spreadsheet program you're using.

Sample of different colored SWOT Analysis Arrows
Sample of different colored SWOT Analysis Arrows
  • SWOT Analysis Arrows Template

This template offers a bold layout with arrows for each SWOT category if you want to utilize Excel while simultaneously creating an eye-catching SWOT analysis for a presentation. Simply add text to each arrow to create a vibrant, graphical presentation. Preformatted for you, the template is simple to use and the colors can be customized to your liking.

SWOT Analysis PowerPoint Templates

Sample of blank Simple SWOT Matrix Template for PPT
Sample of blank Simple SWOT Matrix Template for PPT
  • Simple SWOT Matrix PPT Template

The matrix style of this SWOT PowerPoint template is simple, with vivid colors for readability and visual intrigue. The simple matrix style makes it simple to see the relationships between internal and external elements, allowing you to quickly identify hazards. When used for PowerPoint presentations, this template works well because it is both eye-catching and professional at the same time.

Sample of a Colorful Leaves SWOT Analysis for PPT
Sample of a Colorful Leaves SWOT Analysis for PPT
  • Colorful Leaves SWOT Analysis Template

With this SWOT analysis template, you can take your PowerPoint presentation to the next level. The four SWOT categories are represented by colorful leaf shapes, which point to your content, which may be inserted in each corner. This template's high aesthetic appeal keeps people captivated while also making your job a little more enjoyable.

Sample of a Diamond SWOT Analysis for PPT
Sample of a Diamond SWOT Analysis for PPT
  • Diamond SWOT Analysis Template

This SWOT analysis template uses a diamond shape divided into four pieces to create a variant on the 2x2 matrix. The various colors make each part stand out, resulting in a lively PPT template. You obtain a one-of-a-kind design while keeping internal and external variables side by side.

SWOT Analysis Templates For Word

Blank sample of Simple SWOT Matrix Template WORD
Blank sample of Simple SWOT Matrix Template WORD
  • Simple SWOT Matrix Template

This SWOT matrix in Word format is presented in a colorful manner in this template. Even while most SWOT analyses in Word use black-and-white templates, the inclusion of color here adds an interesting aesthetic aspect while still maintaining a simple style. If you need to change anything about the template, no problem!

Blank sample of Business Planning SWOT Template WORD
Blank sample of Business Planning SWOT Template WORD
  • Business Planning SWOT Template

This SWOT analysis template focuses on going from goal to strategy, with sections for a clearly stated objective, internal and external factors, and evaluation. For brainstorming sessions or a group process, Word templates make printing and sharing simple. This form can be used to evaluate and plan for your next product launch or business goal.

Blank sample of Personal SWOT Analysis Word
Blank sample of Personal SWOT Analysis Word
  • Personal SWOT Analysis Template

A personal SWOT analysis can be effective for achieving a personal goal, increasing work performance, applying for a new job, or other scenarios that necessitate an honest and extensive examination of what elements may be assisting you or hindering you. Your strengths may lead you to chances, whilst your deficiencies may expose you to certain hazards. Use this personal SWOT analysis form to discover your internal and external resources, as well as any weaknesses or areas for growth. Print the analysis after saving it as a Word document or PDF.

SWOT Analysis Template Of Google, Alphabet. Inc

Sample of SWOT Analysis Template for Google Alphabet .Inc
Sample of SWOT Analysis Template for Google Alphabet .Inc

This is a SWOT analysis of Google, Alphabet's number one search engine. As the world's most prominent search engine, there are market possibilities and competition to contend with while preserving the business. This SWOT analysis of Google is an excellent example of a model analysis for a large cooperative.

SWOT Analysis Template Of NIKE

Sample of SWOT Analysis Template for NIKE
Sample of SWOT Analysis Template for NIKE

NIKE's strengths and weaknesses, as well as opportunities and threats, are summarized in this tailored SWOT analysis. This SWOT analysis template may be used by any brand, whether it is well-known or relatively new to the market, to assess the external and internal elements that may affect its brand authority and market growth.

SWOT Analysis Template Of Facebook

Sample of SWOT Analysis Template for Facebook
Sample of SWOT Analysis Template for Facebook

This is an examination of Facebook's SWOT (Strengths, Weaknesses, Opportunities, and Threats With over a billion users, Facebook has grown to become one of the world's most popular social media platforms. A SWOT analysis, such as the one below, can be performed to determine their present competitive position. New tactics for increasing their market authority can also be developed using this method.

SWOT Analysis Template Of Amazon Inc.

Sample of SWOT Analysis Template for Amazon Inc
Sample of SWOT Analysis Template for Amazon Inc

There are many reasons why Amazon is so popular in the world of e-commerce and cloud computing today. Amazon now has to contend with thousands of other companies because of the tremendous growth of the eCommerce and cloud computing industries. The results of a SWOT analysis like this can help Amazon and any other company devise new tactics to keep one step ahead of the competition and overcome roadblocks along the way.

SWOT Analysis Template Of McDonald’s

Sample of SWOT Analysis of McDonalds
Sample of SWOT Analysis of McDonalds

Here's a McDonald's SWOT analysis in the form of a tasty burger. As a well-known hamburger fast-food franchise with locations in 119 countries, it must protect its global brand name. Analyzing the strengths, weaknesses, possibilities, and threats of a big number of customers is incredibly helpful when trying to sustain popularity. To keep their clients happy, they'll need an analysis like this one to identify the aspects they can improve upon and eliminate.


A SWOT analysis is a strategy that can be used to identify significant strengths, weaknesses, opportunities, and threats in a business situation. Understanding where you are now—and where you want to go—will aid in your development as a team and as an organization, respectively.

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About The Authors

Steve Martins

Steve Martins - I am a certified graphic designer and I earned my bachelor’s degree in Communication Design. I worked with many brands like Uniqlo and Huawei but also independent smaller Barcelonian brands like Caravelle and Madrid’s Hola Coffee and I have completed over 2000 projects in the last 5 years.

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